Adsense Case Study

$100 per day from Adsense after 3 months from 1 blog

That's the challenge Steve Crooks set himself in the linked thread at www.warriorforum.com right at the end of December. He's obviously experienced in building this sort of site, so there's lots to learn for newbies. However, the thread itself has grown quite unwieldy, so I thought I'd extract out some the best bits and summarize them here. This should also serve to explain why I have the corresponding blog 100buckschallenge.com that Steve set up for this challenge on my blogroll.

You'll recall that Adsense is Google's PPC advertising program (otherwise see this post). Typical Adsense earnings are $20/month, so how is Steve going to go about raising that figure to $100/day!? There are three components to the equation:

1. 2000 unique visitors per day
2. 10% of whom click an ad (i.e., 10% click-through-rate or CTR)
3. $0.50 per click paid by Adsense.

These are not unreasonable goals, but the 2000 uniques per day is challenging to achieve from free search engine traffic in just 3 months. However, even if it took you 6 or 12 months to build such a site, a steady $3000/month thereafter with only maintenance level SEO (search engine optimization) is certainly a worth pursuing.

So what's the first step? Finding a niche that can support that level of interest, i.e., some substantial multiple of 2000 searches per day on Google, and that has low enough competition so that a new site has a chance of capturing those 2000 visitors. What sort of multiple are we talking about? Well that depends on your search engine results page (SERP) ranking. The figures break down like this:

• SERP 1, position 1: 45% of all clicks
• SERP 1, position 2: 12% of all clicks
• SERP 1, position 3: 8% of all clicks
  
• SERP 1, positions 4-10: 6% dropping to 3% of all clicks
• SERP 2, as a whole: less than 5% of all clicks
  
• SERP 3+: you might as well be invisible

So if competition is low enough for you to achieve SERP 1, position 1 with a brand new site in 3 months then the niche only needs 4500 searches per day or 135,000 searches per month. If you can't claw your way above the middle of SERP 1, then you'll need a niche with a search volume closer to 40,000 searches per day or 1.2 million searches per month.

The second step is finding a niche where Adwords advertisers are paying some substantial multiple of $0.50 per click (you only get a percentage of what advertisers pay, and it is practically a state secret what percentage you get). You're looking for good support at the $2 per click level.

Steve chose the European Cruises for the following reasons (quoting from his post):

1. It has a CPC of $6.51 associated with it.
2. It has approximately 6600 searches per month.
3. The search volume is reasonably consistent through the year.
4. The competition is 181,000 in google.
5. I can create content for this niche.

You might notice something amiss there given our search volume requirement calculations above. 6600 searches per month isn't going to provide Steve with 2000 uniques per day. And indeed he was later called on this in the thread. Steve admitted that he'd miscalculated. The solution? Instead of 70 articles (of 500-700 words each) on the blog, the new target is 300 targeting a galaxy of keyphrases around "European Cruises." 300 is a lot of articles. Steve is now budgeting $300 to outsource some of the content creation.

Right here is one of the problems for newbies. You're not going to invest hundreds of dollars and hundreds of hours in a scheme that you're not sure is going to work. That's what makes this case study so interesting. No matter what he achieves, it will give a good idea of what someone who is reasonably competent can actually achieve, and from there, plans can be made.

Okay, on to some of the details. There's some discussion over how important the domain name is. The general consensus is to go for a .com, even though the namespace is crowed. You want your keywords (e.g., european and cruises) in the domain name. In the proper order is preferred. If you can't get your keyphrase, try adding small words (e.g., myeuropeancruises.com, europeancruisesforyou.com). Use Wordpress. Use a fairly bland theme (in the end, you want the ads to stand out). Use the All in One SEO Pack plug-in for Wordpress. Do use article categories. Don't put the ads up until your traffic is reasonable (e.g., 100 uniques per day). When you do, place the ads in banners above and below each post and on the sidebar.

Now it's time to write the articles. You should think of each article as a traffic attractor. Each article will target a specific subset of the keyphrase galaxy. Ideally, each article will become SERP 1, position 1 for at least one of its target keyphrase subset, but of course your success will vary depending on your competitors. The nice thing about a 300 article site is that you are sure to achieve this for some articles, but it is also important to keep up the average traffic per article. You're hoping at least a few go viral (e.g., front page of digg.com, permanent link from a mainstream media site), not for the traffic surge, but for the residual. It is crucial to spend time on the keyphrase research. You are not the first to write about this, so check existing forums on the topic, Yahoo answers (what do clueless people ask about your topic?), and article directories for ideas.

Once you have articles in hand, about 40% of the battle is over. But now you need to get quality backlinks to each and every article. How to do that? Welcome to the world of SEO. Basically the answer is: however you can. Social bookmarking is all the rage (digg.com, mixx.com, reddit.com, stumbleupon.com, etc, etc). Just be careful you don't only bookmark your own sites or you will be labeled a self promoter (the shame!) and possibly banned. Writing guest posts (with embedded backlinks) for established sites. Links from older sites can help a lot. Link exchange with established sites (find out their email from the whois page and email them with an offer they can't resist). These are some of Steve's suggestions. However SEO is a large topic, and this post is already too long, so I'll go into more detail about getting backlinks in future posts.

Steve's challenge is a long way from over. By day 24, the basic site was up and he was getting about 75 uniques daily. Can he build it to 2000 uniques by day 90? I'll certainly be following along, and I'll let you know if I see anything interesting. If you're eager for more info, you can check out Steve's challenge blog. He's even put up a forum so that you can ask him detailed questions. This is a great opportunity to basically get free coaching in this area, so go ahead and take advantage of it!

The Red Stapler Chronicles

So why is The Red Stapler Chronicles on my blogroll? Kevin has been playing with IM techniques for a couple of years now, so he is basically a step ahead of me. In reading blogs like his, I'm basically looking for the gotchas - lessons that I wouldn't like to have to learn first hand. For example, there are, at last count, over 256 ways to get yourself banned from Google Adsense. Since Adsense can provide a really nice residual income after the initial investment, this is best avoided. Their terms of service aren't always common sense, and you can believe they have all the basic click fraud schemes covered by now (don't click on yourself, for god's sake - there's a great post in there about postmodern masturbatory taboos, but I'll resist the urge ... as it were :D ).

Back to RSC, this is not a high information blog. Like so many other make money online blogs, the information comes from the context. Install the SEOBook Firefox Plug-in, and check out his SEO stats (if you are not using Firefox, then ... I'm surprised. Why aren't you using it?). About 9 months worth of traffic, 10k views, 3k backlinks, PR 0. Hmmm, he should have better than PR 0 by now - probably monetized too early. And I wouldn't advise the "make money online" in the keyword meta tag. I'm convinced Google now only uses the keyword meta tag to penalize newer sites. Could also be the Cash Crate mention (obviously, I don't care about the PR of this blog :) ) .

What about those 3k backlinks? That's not too bad, although Atniz is only 3 months older and has 51k backlinks (and PR 3). Let's see ... lots of Entrecard and make money online blogs. Quite a few dofollow blog lists. One Digg (here's his profile so you can friend him on Digg - http://digg.com/users/rutgerskevin ). One myspace. One wikipedia (nice - bet it's his number one passive referrer). And a bunch of GPT stuff. Maybe that's why the PR 0? Nothing says "internet ghetto" like low end GPT. On top of that, GPT blogs tend to be link farms.

Now check out that monetization. I don't think there is a monetization option he isn't trying out. That's why I love RSC. Look at that. It's a smorgasboard. Adsense, of course. The mindless Cash Crate thing - he must have pulled a bunch of downline sign-ups, his earnings page lists $3k for Cash Crate. Well, good downline building skills will come in handy once he really goes after the prize. Hope he built an opt-in list. No, of course he didn't. Still doesn't have more than the standard Feedburner subscribe to posts by email button. Kevin, come on, you're supposed to be 2 years ahead of me here. Maybe it's the time he wasted on GPT. Must admit, even I wasted, oh ... an hour on it :rollseyes: He's an Amazon affiliate - which has more potential than I think most people admit, although Google has recently been downranking purpose-built Amazon and eBay affiliate sites - but the only product he has listed is the Swingline red stapler, which is pretty cute, actually (Office Space reference, of course).

He's a Bluehost affiliate. Now this is actually interesting. Hostgator has been offering these ridiculous commissions on new sign-ups. Like $100 per sign-up. No kidding. But, and here is the but, apparently they are using every excuse in the book not to pay out. Well of course, $100 per sign-up wipes out first year revenue, let alone first year profit. But, because Hostgator offered these ridiculously high sign-up commissions, their competitors like Bluehost were forced to offer something comparable. If Bluehost is really paying out, it is a goldmine. No need to be a hosting services reseller, just do whatever you can to get honest-to-god hosting prospects to sign-up for Bluehost, and you'll be pulling the big bucks in no time. If they are really paying out, you should sign-up with them right now and start a Google Adwords campaign ... if they are really paying out ... and there is the catch. Perhaps Kevin knows?

What else ... a bunch more GPT stuff, including outright scams. And, last but not least, the interesting Entrecard upsell http://www.oiopublisher.com/ . I've heard good things about it. I'd be interested to hear about your success stories with them.

All in all, a blog worth watching. Kevin is sure to move from strength to strength. He definitely has goals. It'll be worth watching how he achieves them.

OIO Publisher Discount Code

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Reciprocal Link Exchange

Jared over at http://www.speakwealthnow.com/ is interested in a reciprocal link exchange (you link to him, and he will link to you). The links are just on an old blog post, so you probably won't get any traffic from them, but they are dofollow.

UPDATE: Jared removed the reciprocal link back to me after I made this post. This is quite unscrupulous behavior, but unfortunately all too common in the internet marketing business.

All the comments here at Zack Zoomer and the Internet Adventure are dofollow, so you can get a backlink just by commenting.

Active blogging

Home Biss is an active blogger. He generates traffic (that most precious of commodities) by posting cutting edge news. No auto-blogging here. Cell phones (including unlock software), Twitter, blogging, internet marketing, AdSense tips. Always scouting for link bait, digg bait, stumble bait - the constant race to be first with something interesting. For example, Twitter is generally regarded as the world's greatest waste of time, and without prospects for monetization. The last of the dot com follies. Nevertheless, there is something almost nostaligic in the love that Wired and the Wired crowd give it. A quiet wondering? An unexamined hope that the late nineties can be revived? Twitter utilities to manage your flock. Follow me - follow you clubs. Home Biss posts it all, because it draws a crowd. Famous because it is famous. To be forgotten after the inevitable crash.

Home Biss has page rank (PR) 3. The first rung on Jacob's ladder. Now how did he get that rank? Backlinks and traffic, but mostly backlinks. If you check out the reciprocal links section at the very bottom of the page, you'll notice that he has an exchange with a PR 5 page (a payday loan site no less!). Though the Google pagerank algorithm is the most closely held of secrets, experiment shows that a backlink from a PR 5 website is probably enough to get you PR 3 by itself. So what? What does PR 3 get you? Apparently very little in the SERPs (search engine result pages) these days, but it is still given credence as a measure of a site's ranking, it's traffic, and hence revenue generating, potential. If nothing else, it will triple your sale price on sitepoint.

Now check out that 3x3 ad block! That's some impressive monetization. feedm8 wants to be the next feedburner, but for iPhones. Some bullshit Quickbooks upsell. The traditional MMF ("work from home") site. A paid review service. (I get the feeling he gets paid for laptop reviews. They are totally mechanical. No joy at all). An honest-to-God ships-physical-products site (someone has to do it). An SEO tool, inlinks (they are the devil), good ol' text-link-ads (good luck little text-link-ads), and some hideous house-of-scam masquerading as a financial services company ("shareplanner" - yeah, they have a plan for your shares alright - I still get the chills just from having clicked through to that site).

All in all, a slick microblogger. A player with ambition. Probably makes $500 from the site in a good month. Probably January isn't shaping up to be a good month. Where does it go from here? It could be a $1000 per month site. It's all about traffic. It'll probably plateau there though ($1500 max). Worthwhile. But once it reaches the point of diminishing returns, it'll be time to switch to minimum maintenance mode and move on. Herein lies the problem: is minimum maintenance mode possible for a cutting-edge-news site? It'll take a couple of feed deals, but I think he'll be able to swing it. He's focused.

Best of luck to Home Biss.

eBay & Amazon - The shipping of physical things.

Do people make money on eBay and amazon.com? Yes. Can you? No, probably not.

"Why is that, Zack?" you ask. Well, I'm glad you asked. It is because of the nature of physical things. Yes, you can sell non-physical items on eBay, but eBay's pricing structure makes this a viable option only for certain niche products, which we'll discuss in other posts. So let's talk about the selling of physical items. We'll talk about eBay first.

Your basic problem is that eBay doesn't want you there. eBay wants to become the bargain basement version of Amazon. To do that, they need large wholesalers as sellers, not small (i.e., less than 7 figure) businesspeople like you and I. To discourage us, eBay has been raising fees, capping shipping and handling costs and generally changing the rules in favor of the buyer (buyers can no longer receive negative reputation, which has already raised the rate of buyer fraud). You can check out the current fees here:

• http://www.powersellersunite.com/ebayfeechart.php

To summarize, eBay (and PayPal, the now mandatory payment processor) take at least 12% of any sale under $100 and not less than 7% of any sale above $100. If you item sells for under $10, then the figure is more like 20%, and we haven't even considered shipping.

Right here is the problem. You are competing with brick-and-mortar retail stores. eBay is asking for the full retail margin and then you have to ship the product. You're not going to be able to compete on volume, because as soon as volume builds for some product, Amazon will stock it, and you may as well go fish for a new niche. So you're going to have to aim for

1. a product with modest sales volume and to which you have local access for true wholesale rates (i.e., 20% of retail), or
2. clones of trendy items shipped from China.

Both of these scenarios are opportunities to make money. However, both require significant effort. This is not a bad thing. There should be some barrier to entry to your niche to deter newcomers.

The first requires effort because you need to dress like a salesman, go knocking on factory doors, smile, shake hands and smooth talk a good deal. However, once established, you should be able to turn this into a steady income stream. There's also very little risk. You're not going to keep 10,000 cubic feet of inventory on hand. Just enough to make sure that shipping times are reasonable. We'll talk about drop shipping in a moment.

The second requires effort because you have to establish relations with a manufacturer in China, and you have to deal with customs. Chinese manufacturers are actually surprisingly reliable, although you'll need to be careful in the current economic climate, but customs is capricious at best. While average factory-floor-to-customer times are 14 days, customs can hold shipments for months without explanation or recourse. A 14 day delivery time is already pushing things these days, so any custom's trouble will kill the deal. This is lethal on eBay, where negative reviews wipe out your sales and trigger selling bans from eBay itself. So to keep your eBay store open, you need to have product in your warehouse before you list it on eBay. So you better not have misjudged how trendy an item is, or you'll be taking a loss as you desperately dump the item at any price.

So drop shipping from China is possible ... just risky. Let's back up a little. What exactly is drop shipping? That's where you take the order, send it to the factory or a first tier wholesaler (the drop shipper), the customer pays you, you pay (hopefully less) to the drop shipper, and the drop shipper ships the item to the customer. Pros: you never see the item or packing tape, just the profit margin. Cons: the customer complains to you when the shipment is late, or if they want a refund.

More cons: if you aren't dealing direct with the manufacturer, your drop shipper can go out of stock at moment, killing your eBay sale. If you aren't dealing direct with the manufacturer, your drop shipper will likely compete against you on eBay. Why wouldn't they? Even if they aren't competing with you on eBay, the shipment to your customer will likely include a catalog of the products your drop shipper offers, lowering the probability of repeat sales. If you're not dealing direct with the manufacturer, your profit margin, particularly after shipping and handling costs, will likely be non-existent.

To be plain: the cons generally outweigh the pros, unless you're lucky enough to find a manufacturer or primary supplier who will blind drop ship for you. Blind drop shippers put your name on the shipment and promise not to put a catalog in the box with the product. It looks like you are the manufacturer. Deals like this are golden.

I haven't even mentioned that, as a new seller (less than 100 sales, less than 6 months old) PayPal will automatically hold your payments for 21 days, and may suspend withdrawals from your account for 90-180 days if you are successful at selling your items. These are some pretty severe financial risks to take. You have to pay up front for the items, and you may not see any income for 6 months. To be fair, I've probably been hearing from squeaky wheels, some of whom are not above questionable activities, but these 3 and 6 month suspensions seem to be a very real risk. PayPal will eventually pay however, which is more than can be said for some of the alternate payment processors.

So just a morass of issues if you are going to try and sell more than bric-a-brac. You really just have to plan to make no money for the first 6 months, with an eye to preparing for profitable opportunities after that. Quite an investment and, to be honest, not one that is going to be yielding great returns without high effort and a good dose of luck.

Amazon is supposed to be a little better, when they graciously allow you to compete with them, but their payments have nice long delays on them as well. Again though, they do pay eventually. Many sellers have talked about success with craigslist and good old fashioned print ads, however, these options generally limit you to a local rather than national market. This may actually be beneficial if local competition isn't too fierce.

I'm not excited by physical products as a means of wealth generation. I'll likely establish an eBay and Amazon presence just in case I can take advantage of these marketplaces in the future, but right now the prospects seem too thin to make this area a focus.

For the next few posts, I'll review the blogs and links I've been adding to the right sidebar. Some of them are quite worthwhile. Others have interesting features you might not notice at first.

Affiliate Marketing

On the one hand, affiliate marketing is just another way to monetize your traffic. On the other hand, a single post can't possibly do it justice. Rather than a bland overview (apparently my specialty), I'll just try to pick out some interesting highlights.

The basic idea is to move up the food chain. With PPC advertising, someone pays you for that click-through because they think they can make money from it, i.e., convert the click to a sale. The next step is to actually make the sale and keep a percentage. Products sold through affiliate marketing channels typically have very high commissions. For example, ebooks (i.e., PDF files) for sale at prices ranging from $7 to $700, typically have a sales commission in the range 25% to 75%. If you pay $100 for 1000 clicks and convert 10% of those to a sale with an average profit of $10, you just made $900 profit. If that profit is per site per month and you have 10 sites selling different products, you just cleared $9000 for the month. Maybe $8500 after site build and hosting costs. An attractive proposition on the face of it.

What are some of the difficulties? This very much depends on the niche and on the product. If you're selling mainstream books as an Amazon affiliate at 7% commission, your difficulties beyond making the sale are likely to be few and far between. If you are selling make money fast ebooks at 75% commission, the demand for refunds is likely to be rather high. Make sure you let the guarantee period expire before starting on the kitchen renovations. The main risk, of course, is that you don't make enough sales to cover the advertising. The only real way to manage this risk is with experience, so it pays to be cautious at first. The $20 to join the members-only section of the warriorforum.com is probably a good investment as well.

If you've decided to build a landing page with hyponotic copy and an irresistible call to action, the easiest affiliate network to join is clickbank.com . You'll probably want to move on fairly soon, but lots of people get their start there. The screening phone call is mostly just to check that you aren't a drooling moron or a raving lunatic. For other affiliate networks, it's generally good advice to call in person after you apply online to make sure you're accepted into the network. There are ebooks in the Warrior Special Offer (WSO) section of the warriorforum.com that detail exactly what to say to get accepted. After that, monthly instant messaging exchanges with your affiliate manager to let them know that you are alive and interested should keep you in good standing.

If the risk is well managed, you can make large amounts of money with affiliate marketing, but you do need experience and a bank roll first. Of all the options we've looked at so far, it looks like this is the one that will get us to the $200k goal. Once you've got some money to reinvest, there are some great multiplication strategies, to keep yourself moving forward. The current recession makes it a little harder, but there are still plenty of opportunities out there. I think a key step is to become a beneficiary of globalization and outsourcing, rather than a victim. Yes indeed, a plan is coming together.

I've also spent time looking at ebay and amazon selling. Of course, it depends on what you are selling. For example, there is a big difference between selling ebooks and physical products. I'll write a little about it next post, but they tighten the rules daily to push smaller players out of the marketplace, so it isn't really looking like a good option for wealth generation.

The internet: brought to you by advertising

Ah, advertising. Now we are getting to the meat of things. There are four basic advertising revenue sharing schemes out there (i.e., revenue sharing with you, the publisher of content) :

1. a percentage of cost per 1000 impressions (CPM),
2. a percentage of cost per click (usually PPC - paid per click),
3. a percentage of cost per action (CPA), and
   
4. a percentage of whatever the agency can sell your ad space for.

A percentage of CPM is the oldest model (brought over from print media), but fell out of favor because of the unsatisfied feeling an advertiser gets having spent $5000 for a million impressions, but seeing 1000 hits, 10 of which convert to a sale. The advertiser would much rather pay for the hits (the advertisement click-throughs), because of the feeling of enhanced control once the viewer arrives at the advertiser's own site. Nevertheless, CPM based networks still exist, paying approximately $0.01 per 1000 impressions. Adbrite is notorious for paying even less. Some agency FAQs list payment rates of $1.00 and more per 1000 impressions, but these are typically large banners or even full page ads, and are typically limited to some low quota of impressions per 24 hours. Although somewhat cleaning up their act of late, most CPM based agencies still use pop-ups, pop-unders, and some are still delivering malware. Careful research would be required before partnering with such an agency.

A percentage of PPC is, of course, the model of the powerhouse Google, and now all its competitors such as Yahoo and MSN. The revenue sharing algorithms have become sophisticated of late, typically paying $0.01 per click, but possibly much less if traffic is deemed of low quality, and possibly much higher (e.g., $1-10 dollars and more) for high quality traffic. This allows publishers to pursue traffic strategies ranging from sheer volume to (typically) high cost but (hopefully) high quality. I should also mention demographically targeted PPC by networks like blogads.com , which typically pay high quality traffic rates.

PPC incomes of $100/month are not uncommon, with $1000/month requiring significant effort and typically multiple web sites, and $10000/month achieved only by the blessed few. With the stakes high, Google's counterfraud strategies are extensive, and lifetime bans are common for minor infractions. Read Google's policies very carefully if you are wondering if your site qualifies for their Adsense program. New players should also note that approval for the Adsense program now requires a web site at least 6 months old and with its own domain (the rule changes are recent, so it isn't clear if simply purchasing such a web site qualifies).

PPC income has some very nice characteristics. It does take time to build, but once built, has a kind of momentum that allows attention to be directed elsewhere. However, the real money is to be made in CPA and sales commission income. The action in CPA is typically something like providing an email address to the advertiser. Many enticements are provided to elicit this desirable information, and publishers are paid $0.50-$2.00 per completed action. At high traffic sites, this can very quickly build into a 4 figure monthly income, if not 5 figures. neverblue.com is the current darling of CPA based advertising, but be sure to check forums.digitalpoint.com and warriorforum.com to see who is or isn't paying out this quarter.

The 4th model is uncommon, and perhaps the best example is text-link-ads.com . They used to pay a flat fee per month, but that has been superceeded by a 50% revenue sharing deal. It isn't as simple as it seems since they have a page ranking algorithm that determines what traffic on a particular page is worth and a publisher's revenue is tied to that. Plenty of space for a thumb on the scale. Still, a legitimate advertising co-op of this kind is probably inevitable at some point, so it's worth keeping an eye on.

Advertising and, in particular, PPC advertising is your basic site monetization mechanism. CPA pays better, but care must be taken to avoid driving away a hard won audience. Such care is well worth your while, however, since only affiliate marketing has higher revenue generating potential. It is to affilitate marketing that we next turn our attention.

Content Aggregators

There are four main types of content aggregator:

1. those that sell your article for a cut (e.g., http://www.constant-content.com/ ),
   
2. those that pay you up front for your article (e.g., http://www.associatedcontent.com/ ),
3. those that generate ad revenue with your article, and share a percentage with you (e.g., http://www.triond.com/ ), and
4. those that merely host your article for free (e.g., http://www.goarticles.com/ ).

As you progress through the types, the pay becomes less, but the rules regarding article content become less strict.

Constant Content articles typically sell for $10-$20 per 500 words (and sometimes much more), but are hand reviewed by an editor before being accepted on the site. Grammar is expected to be perfect. All claims of fact must be backed by references. Revise and resubmit instructions are common. Authors may choose from among nonexclusive, exclusive and ghostwrite licenses. Prices of $50-$100 are not uncommon for ghostwrite licenses, under which the buyer may present the article as their own work. Skilled writers can earn perhaps $40/hr in this way.

Associated Content pays an average of $3 for 500 words, although regulars can earn up to $10. The articles are human reviewed, however the reviews are much less strict mostly checking for blatant gibberish and plagiarism. People talk of submitting 10 and 15 articles per day. It seems quite possible to earn $10 and later $20 per hour with Associated Content and very ordinary writing skills.

Triond only checks that articles meet basic standards of human decency before publishing them. Authors are paid 50% of what the articles generate in ad revenue. New bloggers won't be able to beat that revenue generation without paid promotion but, with a little diligence and a reasonable niche choice, should outrank Triond and its ilk after 3-6 months.

Which brings us to free article directories. Why would you use one of these directories if you could be paid for your efforts? That in turn, brings us to the topic of search engine optimization (SEO) for your money making site. Several article directories like goarticles.com rank highly with search engines. Hosting articles there with links to your site can boost your site's search engine rank. Since article standards are quite loose at free directories, the article can be furthermore optimized just for this purpose rather than for human readability. It's also possible that your article will be copied verbatim to other websites, further enhancing the SEO effect.

Constant Content isn't going to make anyone rich, but for skilled writers, it could be an excellent way to pay the bills in the meantime. For most, Associated Content will likely be the better option, particularly once a good relationship has been established. Sites like Triond would be more useful if they outranked the free sites, but recent search engine algorithm adjustments have downranked them as a class. Free article directories have also been downranked, but in many cases, have made up the difference with sheer volume. We'll certainly be returning to them when we talk about traffic generation for affiliate marketing programs in later posts.