January 17, 2009

Active blogging

Home Biss is an active blogger. He generates traffic (that most precious of commodities) by posting cutting edge news. No auto-blogging here. Cell phones (including unlock software), Twitter, blogging, internet marketing, AdSense tips. Always scouting for link bait, digg bait, stumble bait - the constant race to be first with something interesting. For example, Twitter is generally regarded as the world's greatest waste of time, and without prospects for monetization. The last of the dot com follies. Nevertheless, there is something almost nostaligic in the love that Wired and the Wired crowd give it. A quiet wondering? An unexamined hope that the late nineties can be revived? Twitter utilities to manage your flock. Follow me - follow you clubs. Home Biss posts it all, because it draws a crowd. Famous because it is famous. To be forgotten after the inevitable crash.

Home Biss has page rank (PR) 3. The first rung on Jacob's ladder. Now how did he get that rank? Backlinks and traffic, but mostly backlinks. If you check out the reciprocal links section at the very bottom of the page, you'll notice that he has an exchange with a PR 5 page (a payday loan site no less!). Though the Google pagerank algorithm is the most closely held of secrets, experiment shows that a backlink from a PR 5 website is probably enough to get you PR 3 by itself. So what? What does PR 3 get you? Apparently very little in the SERPs (search engine result pages) these days, but it is still given credence as a measure of a site's ranking, it's traffic, and hence revenue generating, potential. If nothing else, it will triple your sale price on sitepoint.

Now check out that 3x3 ad block! That's some impressive monetization. feedm8 wants to be the next feedburner, but for iPhones. Some bullshit Quickbooks upsell. The traditional MMF ("work from home") site. A paid review service. (I get the feeling he gets paid for laptop reviews. They are totally mechanical. No joy at all). An honest-to-God ships-physical-products site (someone has to do it). An SEO tool, inlinks (they are the devil), good ol' text-link-ads (good luck little text-link-ads), and some hideous house-of-scam masquerading as a financial services company ("shareplanner" - yeah, they have a plan for your shares alright - I still get the chills just from having clicked through to that site).

All in all, a slick microblogger. A player with ambition. Probably makes $500 from the site in a good month. Probably January isn't shaping up to be a good month. Where does it go from here? It could be a $1000 per month site. It's all about traffic. It'll probably plateau there though ($1500 max). Worthwhile. But once it reaches the point of diminishing returns, it'll be time to switch to minimum maintenance mode and move on. Herein lies the problem: is minimum maintenance mode possible for a cutting-edge-news site? It'll take a couple of feed deals, but I think he'll be able to swing it. He's focused.

Best of luck to Home Biss.

4 comments:

  1. These are really good tips. I have followed quite a few of them while designing & developing my site: Life is delightful. I am sure I will make it big!!! Thanks for your tips anyways.

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  2. Perceptive stuff Zack! Like your pragmatic approach to the blog job. This guy Biss is a one step ahead from a total pro. Most of us put ourselves first. This guy has the art of putting the reader first. Tricky. As you say fresh news and on the ball.

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  3. Thanks jol. I'm an idealist at heart, but recent events have turned me into a fairly brutal pragmatist. I like Biss, he's very focused, competently working the system. I need something a little less high maintenance though, or at least something that can become less high maintenance.

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  4. Interesting review...man, his sidebar is filled to the brim!

    Regarding your Twitter comment in the post: many bloggers swear it's like the holy grail. One post even mentioned that Dell made $1mil from Twitter alone but I too feel it's sort of a waiste.

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